![]() But why did they start here? Simply stated, the genesis of Alienware desktops is our customer feedback. While the above graphics likely tipped you off to some easily noticeable exterior advancements, we're going to walk you down the designer's journey which began as a redesign from the inside-out. Let your mind at ease because we have an answer. While our laptop portfolio has received a massive overhaul, you may have begun to wonder what lies ahead for our beloved Alienware Aurora desktop. From unveiling the world's first gaming laptop designed in collaboration with CHERRY MX to debuting the brand-new X-Series family - our thinnest 15" and 17" laptops to date. In 2021, you've seen us make some radical upgrades to our Alienware family. Today, innovation continues to drive its most evolved form: introducing the redesigned Alienware Aurora, the pinnacle of Alienware desktop experiences. Today, as Alienware prepares to celebrate our milestone 25th anniversary, we are excited to pull back the curtain on another achievement.Īlienware Aurora, our flagship desktop that pioneered the liquid-cooling movement, stood as a symbol of innovation when it was introduced in 2004 (recognized as the Aurora ALX back then) and has since become the mid-tower desktop of choice for the world's best esports players in the most demanding, high-stakes tournaments. It was here on that marked the launchpad for a daring new company with the vision of building custom, high-performance gaming computers for gamers everywhere. Only few ever-set foot inside this DIY chop-shop as it was off-limits to protect to the integrity of the project, like that of a (un)known location in the Nevada desert. Inside a garage near Miami, two friends were busy day and night digging through crates of loose components and swapping them in and out of beige rectangular PC builds (considered ancient relics by today's standards) like mad scientists trying to perfect their secret formula. (Fun fact: we designed this with esports in mind, as athletes’ systems are often viewed from the back during broadcasts.) ![]() ![]() A new optional, magnetic, cable cover that neatly stows cables and conceals ports on the rear side. ![]()
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